Brainstorms where the loudest voice wins are a waste of quiet people's time. Silent individual ideation before the share round gets everyone's thinking into the room, not only the thinking of the people quickest to speak. It is the difference between a few ideas talked to death and a genuine set of options to evaluate.
| Topic | Minutes | Running total |
|---|---|---|
| Problem framing State the problem or challenge clearly. What are we trying to solve? What are the constraints? | 5 | 5 |
| Silent idea generation Everyone writes ideas independently. No talking. This is non-negotiable if you want quiet voices heard. | 10 | 15 |
| Share round Read out all ideas, no critique yet. Clarify only if someone misunderstands. Repeat everything, even duplicates. | 10 | 25 |
| Cluster and vote Group similar ideas together. Vote on which ones to pursue or explore next. This is the filter, not the finale. | 15 | 40 |
| Next steps Decide which ideas need deeper work. Assign owners. Set a deadline to circle back with prototypes or research. | 5 | 45 |
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Using BriefMe, create a 45-minute brainstorm for six people: a 5-minute problem framing, 10-minute silent idea generation, 10-minute share round, 15-minute cluster and vote, and 5-minute next steps.